So we now that we have a solid idea of who this blog is for, it’s time to put it all together.
If you haven’t already I strongly recommend reading the previous two parts to get the most of out of this tutorial. Otherwise, let’s begin.
- How To Design Your Brand Logo [Part One]: Choosing The Right Font
- How To Design Your Brand Logo [Part Two]: Creating Customer Profiles
Otherwise, let’s begin.
Based on the profiles that I made, I know it has to be the following.
- It has to be personable since as much of my interactions with these two groups is in the real world as it is online.
- It has to convey usefulness since the goal is to make the processes of the two groups easier and more affordable.
- It has to suggest expertise and Quality since the blog is going to be giving advice.
Good news is, from here on there is just one thing left to do.
Believe it or not but this is where most creative projects get difficult, but iteration is essential to creating a sound creative concept. Why?
Because good design is usually the product of repeated and purposeful redesigning.
My process is usually to fold a piece of paper into eight squares and create a different version of the logo (in this case). This is usually when I am not pressed for time.
So I went to my second go-to-method: Photoshop. Photoshop makes it easy store and manage multiple iterations of your graphics which is helpful when you’re just brainstorming.
Since the font I selected in the first part of this series was disqualified by the second part of this series–I had to start over and find a font that fit that criteria.
Once you have created profiles and identified uses–stick to them!
It’s very easy to forget about customer profiles and uses when you’re in the land of imagination. Your criteria however will help you make better decisions as you will see.
Choosing The Icon
When it came to the icon I started by summarizing the goal in a sentence–a process that saved me countless hours.
The icon has to be familiar and convey usefulness and expertise.
The words familiar and useful are the key words here. They were the ones that prompted me to think about what tools and software my ideals readers are using which lead me to the fountain pen.
Studying pictures of fountain pens logically brought me to the color scheme of silver, gold and black. They are both typically considered regal and associated with quality and as an added bonus–gender neutral.
Armed with this knowledge I began the process of designing and redesigning. By the time I was done these guys were on the cutting room floor.
Let’s see if you can match the reason to the logo.
- The Orientation of the logo is not practical for all social media platforms.
- It’s too hard to read when it is small.
- Having a bright color on a white ground makes it hard to read.
- The details will not show if the logo is minimized.
- It doesn’t fit customer profile needs.
This is is why revisions and sticking to your criteria is so important. It may be a struggle sometimes to abide by them but they save us a lot of time in the long run.
Using my criteria I narrowed down my choices to two approaches.
In my honest opinion, I personally liked option B better because it was a bit more creative in my opinion. If this was an art project it probably would’ve won out but the truth is option A is what meets all the requirements and criteria.
However, I liked the icon for the second design better. So I did yet another round of iterations and finally got it to my liking.
How Do You Know it’s Done?
By identifying goals and criteria for a logo ahead of time I had basically given myself a finish line.
More importantly, you know you’re finished when looking at your logo makes you want to act. I’m serious. Your logo should make you want to work on your business and it should make you proud to represent it.
This concludes the tutorial. If you found it useful please like and subscribe.
Most of all, when designing your own logo remember: