Blog Niche: Finding It Means Finding Your Tribe

Reading Time: 12 minutes

Have you ever wanted to be heard, or seen, or be understood by someone? That’s the feeling that comes to mind when I think of finding a blog niche. The desire for a connection with someone through some medium of communication.

As independent and individualistic as we are, humans still benefit profoundly from being a part of a tribe or community. Which is why it is important for new artists, writers, and bloggers to find their niche by connecting to the existing members of their tribe or niche.

This tutorial will help you find your tribe and your blog niche. You will also find a continually updated list of resources, examples and, assuming you complete the exercises, the following:

  • Reason For People to care -The Service You Provide And Who You Provide it to.
  • Your Mission– The higher purpose that you serve.
  • Content You Can Share On Social Media– A list of bloggers that make up your audience and your peers.
  • Bloggers You Can Learn From– A list of bloggers that are your references and influencers.
  • A blog niche for your blog.
  • A Basic Social Media Schedule– Some rituals to help you be seen by your tribe.
  • A Simple Way to Establish Authority– A way to gain entry into your tribe.
  • Building Engagement– A way to connect to your tribe.

If you need some extra help, you are welcome to message me through my Facebook Page.

All for three easy payments.

Just kidding!

We will begin with some fundamental advice for creating, designing, and planning anything…

…then move on to our desired outcome for a Blog Niche and Tribe. (Hint: It’s not traffic or ad revenue but something much more basic.)

Your Blog Niche Is Only As Good As Its Coverage

The key benefit of a blog niche is to provide coverage for topic that you are an expert on.

That’s it. Your blog niche to you is what a Business Degree is to a College Graduate. It’s their declared area of expertise. Results may vary, but the message is clear.

You’re blog is the coursework for your degree in your blog niche. To understand how they are graded, let’s think about two lines from the inaugural address of one of the most iconic presidents in American History.

John F Kennedy My fellow Americans_ ask not what your country cando for you — ask what you can do for your country.

To Find Your Blog Niche, You Have To Know Who You Serve

When it comes to finding your tribe, you can take a similar approach by asking yourself–who can I best serve with my knowledge and expertise, and how? The more specific you are here the easier it will be to find your blog niche.

Putting It All Together: Your expertise will always be graded by how well it serves others.

How To Do It:

  • Choose or create a topic or solution that you can tackle with just your ability and expertise. Label this “My Service”. (Be Specific)
  • Create a list of those that would benefit from this and call this list: “My Tribe”. (We are starting this list by adding our audience)
  • Create a customer profile for each by identifying what makes them desirable and familiar, and how you may serve them in a novel and useful way.

Let’s Say there is a health and fitness blogger that is an expert on diet and exercising.

My Service: I provide nutrition, motivation, and exercise plans that help women have more energy, live longer, and better lives.

My Tribe (Audience): Women interested in being healthier by following work-out and diet plans, women interested in recipes, women interested in fitness plans, and women interested in self-care and mental health.

Customer Profile Example

Women interested in being healthier by following work-out and diet plans

  • Desirable
    • Willingness to learn from multiple mediums (articles, videos, and images) allows for multiple opportunities to monetize.
    • They are interested in learning and may be interested in related content which would generate more ad revenue.
  • Familiar
    • I’ve been in their position and learned about fitness through blogs and online resources.
    • I am familiar with their goals and outcomes.
    • I am familiar with what motivates them.
  • Novel
    • Provide virtual coaching where I provide custom plans and track progress.
    • Offer exclusive access to my workouts using Snapchat.
    • Brand and sell sportswear.

And now, some more Kennedy!

To Join A Tribe You Have To Align With Its Purpose

Where the first line had called on Americans to serve their country second, declares how America can serve the world.

Just as you serve the tribe, the tribe must also serve a larger purpose in the world.

So to find your tribe, you have to learn what is the larger purpose you want to serve. On a practical level, it’s also a lot easier to identify the purpose and work backward to find the tribe that serves it than the other way around.

Putting It All Together: While your expertise will be graded by its ability to serve others–your mission and purpose reflect the maximum number of people you can serve.

How To Do It:

  • Identity a ‘common purpose’ that your skills, expertise, and values allow you to serve. (Make this something that’s important to you).
  • Work backward to identify bloggers who actively serve this purpose.
  • Add these bloggers to “My Tribe Members” list. At this point, your list should be full of those you can serve and those who serve the same higher purpose as you.

Let’s Get Back to our Health and Fitness Blogger

My Purpose: My purpose is to help women everywhere live a joyful, adventurous, and healthy life.

My Tribe (Peers): Female Oriented Fitness Blogs, Self-care blogs, travel blogs, health blogs.

To be seen in a blog niche, you need to know the norms and rituals of the tribe

In a tribe, we are seen when we participate in the customs and rituals.

These norms, rituals, and culture are usually developed because of a common need or benefits. The best way to be seen by your tribe is to learn these rituals by observing the Tribe Elders.

These are established bloggers who should serve as our references if you want to build credibility and familiarity with your tribe members.

So from our Tribe Elders, we can learn the visuals, the language, the rituals, and the issues that allow members to identify each other.

Putting it All Together: While your expertise is graded by its usefulness and how many people it can serve now and in the future–it also has to be identifiable and familiar.

How To Do It:

  • Create a list of existing blogs and brands that make up the zeitgeist of your tribe. Call it “Tribe Elders”.
  • Using your ‘Tribe Elders’ list create a list of similar: visual elements, topics, navigation items, keywords, and style choices.
  • Create a List titled “Rituals”. Fill it with hashtags that they use to reach their audience on Instagram, Twitter, and Pinterest.

What about our health and fitness blogger?

Tribe Elders: Carrots N Cakes, Fit Bottom Girls, and Blogilates

Rituals: #fitness #gym #fit #workout #motivation #health #strongwomen

To Raise Your Esteem in A Tribe, You Have To Bring Something To The Table

Above all, to raise your visibility you have to raise your esteem amongst your tribe.

To do so you must improve upon an existing method or practice, or offer a better one. Why? To PROVE your knowledge and be heard.

This is essential if you want to rank better on search engines, be memorable, and foster confidence. In short, you have to make someone’s life better. Which is what it’s all about.

Putting it All Together: While your expertise is graded by its usefulness and how many people it can serve now and in the future–it also has to be familiar and respected.

How To Do It:

First of all, chose ONE problem to solve. Then, improve upon the solution or offer a better one. This is your first cornerstone content. This is your membership request to the tribe.

Cornerstone content is the core of your website. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines.


Marieke van de Rakt, Yoast

How Will Our Health And Fitness Blogger Tackle This?

Problem: Some women have previous sports injuries and have to be careful about not re-injuring themselves.

Solution: A long and detailed page that is frequently updated and is linked to a collection of posts that cover the nuances of the solution.

To Become A Tribe Elder, You Have To Care

Every blogger wants the coveted spot of being a Tribe Elder. They get the most traffic, make the most money, and enjoy the most esteem.

Becoming an elder, isn’t a matter of time but a matter of invitation. To receive it you have to strengthen the tribe by sharing your resources, knowledge, support, passions, and recommendations.

Sure expertise is the currency of blogging culture, but so is authenticity. The spirit of a tribe is the passions, the needs, the skills, and dreams of its members.

Putting it All Together: Your expertise is graded by its usefulness and how many people it can serve now and in the future–it also has to be familiar, respected, and authentic.

How To Do It:

Take a personal failure or setback, and make it into a learning opportunity for others. Label it ‘Why I Care’.

So, How Can Our Health and Fitness Blogger Show They Care

A short video that tells of the ups, downs, and motivations of other women who have made the choice to be healthy, and why its important for the blogger to use their expertise to help.

Putting it all Together

While your expertise is graded by its usefulness and how many people it can serve now and in the future–it also has to be based on familiarity, respect, and authenticity.

How To Do It:

Our first step is to identify all the relevant nouns followed by relevant adjectives by reviewing

  • My Service: I provide nutrition, motivation, and exercise plans that help women have more energy, live longer, better, and more confidently.
  • My Tribe:
  • My Purpose: My purpose is to help women everywhere live a joyful, adventurous, and healthy life.
  • Tribe Elders: Carrot N Cakes, Fit Bottom Girls, and Blogilates
  • Rituals: #fitness #gym #fit #workout #motivation #health #strongwomen
  • Problem: Some women have previous sports injuries and have to be careful about not re-injuring themselves.
  • Solution: A long and detailed page that is frequently updated and is linked to by many posts that cover the nuances of the solution.
  • Why I Care: A short video that tells of the ups, downs, and motivations of other women who have made the choice to be healthy, and why its important for the blogger to use their expertise to help.

The common denominator here is the following, this blog is about women’s mental and physical health. So a logical blog niche for this would be women’s health. Which can be further broken down into topics (the key is to primarily use your underlined words ) :

  • Diet and Fitness Plans For Women
  • Recipes and Exercises For Women
  • Motivation To Live a Healthy Life For Women
  • Helping women live longer and healthier
  • Fitness For Busy Women
  • Etc.

The goal of these topics is to provide coverage for the issues that are important to your tribe. Which is why although we want to be specific with our blog niche

So we can test this by comparing it to our ‘My Tribe’ section, and gauging if this niche adequately reflects them. If it does, then we can start researching our blog niche. Otherwise, we revise and repeat the process.

Some Additional Resources For Finding Your Blog Niche

A collection of resources that I would recommend

What is Niche BloggingWikipedia

Understanding TribesA Summary Of Seth Godin’s ‘Tribes’

Servant Leadership- What is Servant Leadership?

Motivation To Connect To Your TribeJFK’s full inaugural address.

How To Build Your Expertise and AuthorityAre You New & Unknown? Here are 15 Hacks That Give You Instant Expert Status

Some Great Advice for New BloggersHow To Stand Out As A Blogger

The Pros Of A TribeThe Health Benefits Of Finding Your Tribe

The Cons Of A tribe The Tribal Problem

Most Profitable Blog NichesThe Most Profitable Blog Niches


7 thoughts on “Blog Niche: Finding It Means Finding Your Tribe

  1. This such helpful information! this goes beyond simply finding and contributing to a niche tribe, but also helps to focus your blog on a niche. I especially appreciate the resources at the end. Well done and thank you for this post!

    1. You’re very welcome. I’m glad you found it useful. I’ve recently committed to writing exclusively about helping writers and artists become entrepreneurs, so a lot of time and introspection went into this one 🙂

  2. Love this post. I’ve read a lot about refining one’s niche. But this is a good step by step process for a not so simple task. Thanks for sharing.
    Judy @sensibledove

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