Have you ever wanted to be heard, or seen, or be understood by someone? That’s the feeling that comes to mind when I think of finding a blog niche. The desire for a connection with someone through some medium of communication.
As independent and individualistic as we are, humans still benefit profoundly from being a part of a tribe or community. Which is why it is important for new artists, writers, and bloggers to find their niche by connecting to the existing members of their tribe or niche.
This tutorial will help you find your tribe and your blog niche. You will also find a continually updated list of resources, examples and, assuming you complete the exercises, the following:
- Reason For People to care -The Service You Provide And Who You Provide it to.
- Your Mission– The higher purpose that you serve.
- Content You Can Share On Social Media– A list of bloggers that make up your audience and your peers.
- Bloggers You Can Learn From– A list of bloggers that are your references and influencers.
- A blog niche for your blog.
- A Basic Social Media Schedule– Some rituals to help you be seen by your tribe.
- A Simple Way to Establish Authority– A way to gain entry into your tribe.
- Building Engagement– A way to connect to your tribe.
If you need some extra help, you are welcome to message me through my Facebook Page.
All for three easy payments.
We will begin with some fundamental advice for creating, designing, and planning anything…
…then move on to our desired outcome for a Blog Niche and Tribe. (Hint: It’s not traffic or ad revenue but something much more basic.)
That’s it. Your blog niche to you is what a Business Degree is to a College Graduate. It’s their declared area of expertise. Results may vary, but the message is clear.
You’re blog is the coursework for your degree in your blog niche. To understand how they are graded, let’s think about two lines from the inaugural address of one of the most iconic presidents in American History.
When it comes to finding your tribe, you can take a similar approach by asking yourself–who can I best serve with my knowledge and expertise, and how? The more specific you are here the easier it will be to find your blog niche.
Putting It All Together: Your expertise will always be graded by how well it serves others.
How To Do It:
- Choose or create a topic or solution that you can tackle with just your ability and expertise. Label this “My Service”. (Be Specific)
- Create a list of those that would benefit from this and call this list: “My Tribe”. (We are starting this list by adding our audience)
- Create a customer profile for each by identifying what makes them desirable and familiar, and how you may serve them in a novel and useful way.
Let’s Say there
is a health and fitness blogger that is an expert on diet and exercising.
My Service: I provide nutrition, motivation, and exercise plans that help women have more energy, live longer, and better lives.
My Tribe (Audience): Women interested in being healthier by following work-out and diet plans, women interested in recipes, women interested in fitness plans, and women interested in self-care and mental health.
Customer Profile Example
Women interested in being healthier by following work-out and diet plans
- Willingness to learn from multiple mediums (articles, videos, and images) allows for multiple opportunities to monetize.
- They are interested in learning and may be interested in related content which would generate more ad revenue.
- I’ve been in their position and learned about fitness through blogs and online resources.
- I am familiar with their goals and outcomes.
- I am familiar with what motivates them.
- Provide virtual coaching where I provide custom plans and track progress.
- Offer exclusive access to my workouts using Snapchat.
- Brand and sell sportswear.
And now, some more Kennedy!
Just as you serve the tribe, the tribe must also serve a larger purpose in the world.
So to find your tribe, you have to learn what is the larger purpose you want to serve. On a practical level, it’s also a lot easier to identify the purpose and work backward to find the tribe that serves it than the other way around.
Putting It All Together: While your expertise will be graded by its ability to serve others–your mission and purpose reflect the maximum number of people you can serve.
How To Do It:
- Identity a ‘common purpose’ that your skills, expertise, and values allow you to serve. (Make this something that’s important to you).
- Work backward to identify bloggers who actively serve this purpose.
- Add these bloggers to “My Tribe Members” list. At this point, your list should be full of those you can serve and those who serve the same higher purpose as you.
Let’s Get Back to our Health and Fitness Blogger
My Purpose: My purpose is to help women everywhere live a joyful, adventurous, and healthy life.
These norms, rituals, and culture are usually developed because of a common need or benefits. The best way to be seen by your tribe is to learn these rituals by observing the Tribe Elders.
These are established bloggers who should serve as our references if you want to build credibility and familiarity with your tribe members.
So from our Tribe Elders, we can learn the visuals, the language, the rituals, and the issues that allow members to identify each other.
Putting it All Together: While your expertise is graded by its usefulness and how many people it can serve now and in the future–it also has to be identifiable and familiar.
How To Do It:
- Create a list of existing blogs and brands that make up the zeitgeist of your tribe. Call it “Tribe Elders”.
- Using your ‘Tribe Elders’ list create a list of similar: visual elements, topics, navigation items, keywords, and style choices.
- Create a List titled “Rituals”. Fill it with hashtags that they use to reach their audience on Instagram, Twitter, and Pinterest.
What about our health and fitness blogger?
Tribe Elders: Carrots N Cakes, Fit Bottom Girls, and Blogilates
Rituals: #fitness #gym #fit #workout #motivation #health #strongwomen
To do so you must improve upon an existing method or practice, or offer a better one. Why? To PROVE your knowledge and be heard.
This is essential if you want to rank better on search engines, be memorable, and foster confidence. In short, you have to make someone’s life better. Which is what it’s all about.
Putting it All Together: While your expertise is graded by its usefulness and how many people it can serve now and in the future–it also has to be familiar and respected.
How To Do It:
First of all, chose ONE problem to solve. Then, improve upon the solution or offer a better one. This is your first cornerstone content. This is your membership request to the tribe.
Cornerstone content is the core of your website. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines.
Marieke van de Rakt, Yoast
How Will Our Health And Fitness Blogger Tackle This?
Problem: Some women have previous sports injuries and have to be careful about not re-injuring themselves.
Solution: A long and detailed page that is frequently updated and is linked to
Sure expertise is the currency of blogging culture, but so is authenticity. The spirit of a tribe is the passions, the needs, the skills, and dreams of its members.
Putting it All Together: Your expertise is graded by its usefulness and how many people it can serve now and in the future–it also has to be familiar, respected, and authentic.
How To Do It:
Take a personal failure or setback, and make it into a learning opportunity for others. Label it ‘Why I Care’.
So, How Can Our Health and Fitness Blogger Show They Care
A short video that tells of the ups, downs, and motivations of other women who have made the choice to be healthy, and why its important for the blogger to use their expertise to help.
Putting it all Together
While your expertise is graded by its usefulness and how many people it can serve now and in the future–it also has to be based on familiarity, respect, and authenticity.
How To Do It:
Our first step is to identify all the relevant nouns followed by relevant adjectives by reviewing
- My Service: I provide nutrition, motivation, and exercise plans that help women have more energy, live longer, better, and more confidently.
- My Tribe:
- My Purpose: My purpose is to help women everywhere live a joyful, adventurous, and healthy life.
- Tribe Elders: Carrot N Cakes, Fit Bottom Girls, and Blogilates
- Rituals: #fitness #gym #fit #workout #motivation #health #strongwomen
- Problem: Some women have previous sports injuries and have to be careful about not re-injuring themselves.
- Solution: A long and detailed page that is frequently updated and is linked to by many posts that cover the nuances of the solution.
- Why I Care: A short video that tells of the ups, downs, and motivations of other women who have made the choice to be healthy, and why its important for the blogger to use their expertise to help.
The common denominator here is the following, this blog is about women’s mental and physical health. So a logical blog niche for this would be women’s health. Which can be further broken down into topics (the key is to primarily use your underlined words ) :
- Diet and Fitness Plans For Women
- Recipes and Exercises For Women
- Motivation To Live a Healthy Life For Women
- Helping women live longer and healthier
- Fitness For Busy Women
The goal of these topics is to provide coverage for the issues that are important to your tribe. Which is why although we want to be specific with our blog niche
So we can test this by comparing it to our ‘My Tribe’ section, and gauging if this niche adequately reflects them. If it does, then we can start researching our blog niche. Otherwise, we revise and repeat the process.
What is Niche Blogging –Wikipedia
Understanding Tribes– A Summary Of Seth Godin’s ‘Tribes’
Servant Leadership- What is Servant Leadership?
Motivation To Connect To Your Tribe– JFK’s full inaugural address.
How To Build Your Expertise and Authority– Are You New & Unknown? Here are 15 Hacks That Give You Instant Expert Status
Some Great Advice for New Bloggers– How To Stand Out As A Blogger
The Pros Of A Tribe–The Health Benefits Of Finding Your Tribe
Most Profitable Blog Niches– The Most Profitable Blog Niches